THE WORK. IN REAL LIFE.PERSONAL PORTFOLIO / SELECTED WORK

MAGED
SOBHY.

Events. Experiences. Production.
I bring brands into the real world.

Explore the work
EHAB CENTER / SELECTED MOMENTS
EVENTSEXPERIENCESPRODUCTION
The point of it all

Not just seen.
Experienced.

A launch people turn up for. An experience they get involved in. Content that carries it beyond the room.

From the first conversation to the final moment, that’s where I work.

01 / Selected work / Ehab Center

ONE EXPERIENCE.
MANY
PERSPECTIVES.

A retail space brought to life through creator visits, product discovery and live moments. Four edits from the same featured experience.

Retail ExperienceCreator ActivationLive EventBrand IntegrationContent

Step inside the experience. Select a film to watch the full edit.

04 FILMS / ONE PROJECT
02 / What I do

BIG PICTURE.
EVERY DETAIL.

The creative direction matters. So does making it happen.

01

Event Management

Every moving part. One clear plan.

Schedules, suppliers, crews and the guest journey, coordinated around a clear event plan.

Planning / Team coordination / Live delivery

02

Event Organizing

From the first idea to the final guest.

Event concepts, venue planning, entertainment and the details that make an occasion feel considered.

Concept / Venue planning / Guest experience

03

Advertising & Media Production Management

The idea is only the beginning.

Managing the people, timelines and production process behind advertising and brand content.

Production planning / Crew coordination / Content delivery

04

Experiential Marketing & Brand Activations

Bring the brand into the room.

Physical experiences that invite people to engage, explore and spend time with a brand.

Activations / Launches / Audience engagement

05

Influencer & Creator Experiences

People bring a different kind of energy.

Creator-led moments that connect the live experience with the content people see and share.

Talent integration / Creator experiences / Content moments

06

Retail Launches & On-Ground Campaigns

Give people a reason to step inside.

Openings, product discovery and in-store experiences that put a brand in people’s hands.

Retail openings / Product interaction / In-store activations

03 / Brand experience

DIFFERENT BRANDS.
SAME COMMITMENT.

From food and fashion to retail, hospitality and places people call home. A selection of brands from previous work.

30 BRANDS
  • Hilton Hotels & Resorts
  • Rixos Sharm El Sheikh
  • Intel
  • Bosch
  • Xiaomi
  • Dunkin’ Donuts
  • Beko
  • LC Waikiki
  • Mavi Jeans
  • City Edge Developments
  • CLAGE Water Heaters
  • Edita Freska
  • Domty
  • 2B
  • Ehab Center
  • Pyramids Development
  • Coffee Shop Company
  • Ritzy Developments
  • Bazooka Fried Chicken
  • قصر الكبابجي
  • حضرموت شيخ المندي
  • حضرموت عنتر
  • Strella Coffee
  • شارع الحمرا
  • فرغلي للعصير
  • Dushka Burger
  • Coffee Lab
  • Greeka North Coast
  • المنوفيFood & beverage
  • KottonFashion

A selection of brands from previous work. Brand names and logos belong to their respective owners.

04 / About Maged

I’M MAGED.
I MAKE IT HAPPEN.

I work at the intersection of events, brand experiences and production. Bringing the right people, planning and creative energy together to turn a brief into something tangible.

01 / BuildIdeas translated into executable formats.
02 / ManagePartners, production, timelines and moving parts aligned.
03 / DeliverLive environments built to perform in the room and on camera.
05 / Your next big moment

MAKE IT HAPPEN.
FOR REAL.

A launch, an event or a brand experience.
Let’s give people a reason to be there.

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EHAB CENTER / SELECTED WORK
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The experience

Launch & creator highlights

Four edits from the same featured experience. Explore another perspective below.

LET’S START WITH THE IDEA

WHAT DO YOU
HAVE IN MIND?

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